Very few people can look back on their life and say they’ve truly made the world a better place, Dr. Washington W. Sheffield is one of the few who can.
So to relaunch the brand that bears Dr Sheffield’s name, we’re telling the story of the invention of toothpaste and dental hygiene as we know it.
AD: Eric Wright
Most people think of Chipotle as a healthier alternative to fast food, and while that’s kind of true, it’s really an alternative to fast food that will actually fill you up.
So we’re coming straight at the big dogs and letting the world know that when you’re REALLY hungry, only Chipotle will do.
AD: Eric Wright
Proflowers’ Valentine’s Day campaign is all about how love makes us do wild things. But that wild love has to start somewhere, and it’s 2023, so it’s going down in the DMs.
So we decided to lend a hand to our wild loving singles by creating some fun, floral pickup lines for them to try out.
Dasani is one of the most polarizing brands on the market. Some people like it, but the ones who don’t really don’t. So, we were tasked with changing this sour perception of Dasani.
We quickly realized two things: no amount of advertising can change how water tastes. And our tastes are what make us us, and life is too short not to enjoy them.
So we’re celebrating our different tastes, having fun with the people who don’t like our water while we shout out those who do.
AD: Chahat Malhotra
Crowbar Awards: Shortlist
The Moen brand isn’t just about selling faucets. Moen sees itself as a champion for water, celebrating every aspect of water in our lives.
So to bid farewell to the water that designed our summer, we wrote a series of poems and put them on Instagram.
But we didn’t stop there. We encouraged people across the globe to share their memories in the water this summer with the hashtag #SummerByWater and entered them to win a Moen kitchen makeover.
AD: Sabrina Lau
Worked to bring more creative, visually striking work to Zoetis’s social channels. Concepted with art directors to come up with striking, engaging visuals.
Made with Vince Kizior
ACD: Brian Sterricker